In a spectacular showing of creativity and musical acumen, The Weeknd put on a memorable Super Bowl Half Time Show during Sunday’s Kansas City Chiefs vs Tampa Bay Buccaneers match up.
Shrouded in secrecy for months prior to his Pepsi-sponsored performance, the multi-Grammy winning singer/songwriter left his fans to speculate on what was to come on February 7th. The only information available came from The Weeknd’s manager, Wassim “Sal” Slaiby who, in Billboard‘s latest cover story interview stated that the artist intended to invest $7 million of his own money into the show in order to realize his intense and expansive vision.
Commenting before the performance on rumors that he might be joined by a musical guest, the Canadian superstar said “There wasn’t any room to fit it [a special guest] in the narrative and the story I was telling in the performance. So, there’s no special guests, no.” Proof positive that The Weeknd could easily go it alone, the Canadian-born mega-talent sang such career-spanning hits as “Can’t Feel My Face,” “Starboy”, “Earned It,” “The Hills” and, of course, his latest #1* charting “Blinding Lights.”
Unlike prior halftime shows that featured a number of “special guests,” such as Jennifer Lopez and Shakira inviting Bad Bunny and J Balvin to last year’s Half Time stage, Maroon 5 joined by Travis Scott and Big Boi in 2019, Coldplay sharing the moment with Beyoncé, Bruno Mars and Mark Ronson in 2016 and Katy Perry making room for Lenny Kravitz and Missy Elliott in 2015, The Weeknd opted to go it alone as did Lady Gaga in 2017 and Justin Timberlake (and the University of Minnesota Marching Band) in 2018 at U.S. Bank Stadium in Minneapolis.
Photo: Nicolas Padovan