Just last year Taylor Swift went on Tumblr and penned an open letter to Apple where she cited her reasons for removing her entire catalogue from the tech giant’s streaming service Apple Music. Here’s a refresher: when Apple Music first launched, they considered undergoing a three month trial period where artists, producers, and writers wouldn’t be paid royalties while they make the transition from a free service to a paid one.
“Three months is a long time to go unpaid, and it is unfair to ask anyone to work for nothing,” Swift states. “I say this with love, reverence, and admiration for everything else Apple has done. I hope that soon I can join them in the progression towards a streaming model that seems fair to those who create this music. I think this could be the platform that gets it right.”
It was shortly thereafter that 1989 and the rest of the catalogue migrated its way over to Apple. But what’s more, just today (April 1st) Swift and Apple Music teamed up to create an ad in which we see her comically jogging on a treadmill. “Man I hate cardio,” the country-pop star says before putting on her #GymFlow playlist. She begins her routine jog all the while rapping to Drake & Future‘s “Jumpman” before losing control and face-planting. While the stunt looked painful, we’re sure she’ll #ShakeItOff. The advertisement closes with the statement “Distractingly good. All the music you want.” To kick off your April Fool’s day on a strong note, check out the video in the tweet below.
— Taylor Swift (@taylorswift13) April 1, 2016