With the upcoming presidential election and media companies coming under fire for their choices regarding the handling of political issues, Spotify has decided to play it safe by suspending all political ads.
“At this point in time, we do not yet have the necessary level of robustness in our process, systems and tools to responsibly validate and review this content,” the company said in a statement to Ad Age. “We will reassess this decision as we continue to evolve our capabilities.”
It is important to note that the new policy covers political organizations such as candidates for office, elected and appointed officials, Super PACs, nonprofits and political parties, but does not control ads that are already embedded in for third-party podcasts, though that content will still be subject to Spotify’s policies.
The streaming giant’s changes come after multiple media giants like YouTube, Twitter and even Google have taken biased action pertaining to political matters and specific candidates or actors, causing consumers to become weary of the companies they do business with.