Spotify and Ancestry.com join forces in an effort to bring listeners more personalized experiences.
As the joint website explains, “With an AncestryDNA test you can discover more about yourself—from learning your ethnicity to connecting with distant relatives. And now your AncestryDNA results can play a unique Spotify mix of music, inspired by your origins.”
Depending on each user’s heritage, there is a specific playlist for that genetic mix. For instance, if one finds they have roots in England, they would be prescribed a list containing artists such as Dizzee Rascal, Stormzy, and Skuff. If they have lineage from Sweden, the playlist may contain tracks from Icona Pop, Avicii and Robyn.
The DNA test can be ordered here.