An Israeli start-up that promotes home-grown marijuana says it has signed on American rapper Snoop Dogg as a brand ambassador.

Snoop, an outspoken advocate of marijuana use, will promote Seedo’s small refrigerator-like machine that grows plants with the help of artificial intelligence. The self-contained “grow box” regulates temperature, light, carbon dioxide and minerals and is monitored by an application. In short, buyers can relax while waiting for their herb to come to fruition.

The company says its box can grow a variety of plants, spices and other greenery through its automated process, though much of its advertising has focused on the marijuana market. In a statement released by Seedo on Tuesday, Snoop said that promoting a product that enables people to grow plants in unused urban spaces “is something I’m all the way down with.” Another positive to the pitch is the safety of knowing what users are getting when they roll up, rather than relying on low quality dispensaries or black market deals.

This new venture comes in addition to Snoop’s own line of marijuana products, Leafs by Snoop, launched in 2015.

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