Snapchat has been forced to pull a recent advert that made a light-hearted reference to violence against women, most notably Chris Brown’s domestic assault against his then-girlfriend Rihanna in 2009.
Over the weekend, screenshots of the advertisement for a ‘Would You Rather!’ game inundated Twitter, showing an image from the social media platform that asked users whether they’d prefer to ‘Slap Rihanna’ or ‘Punch Chris Brown.’ It appears to reference Brown’s conviction for assaulting Rihanna in his car in 2009 while they were dating.
Snap told Newsbeat the advert, which was only published in the US, was published “in error” and had been removed immediately.
Ads on the social media platform are subject to a review process, while it also has a list of banned content.
Snap said: “The advert was reviewed and approved in error, as it violates our advertising guidelines. We immediately removed the ad last weekend, once we became aware.”
“We are sorry that this happened,” it added.
The advert unsurprisingly upset tons of Twitter users including former first child, Chelsea Clinton, who called the advert ‘awful’. “Just awful. Awful that anyone thinks this is funny. Awful that anyone thinks this is appropriate. Awful that any company would approve this. Thank you Brittany for calling this out,” Clinton tweeted.
Is it just me, or is this ad that popped up on my Snapchat extremely tone deaf? Like what were they thinking with this? pic.twitter.com/7kP9RHcgNG
— Royce Mann (@TheRoyceMann) March 12, 2018