Unable to generate income from of live performances during lockdown yet concurrently flexing their creative muscles, the Rolling Stones have unveiled their plans to open a Stones-themed “world exclusive flagship store.”

Opening September 9th on London’s legendary Carnaby Street in partnership with UMG’s merch and brand-management company, Bravado, the storefront will “feature all the hallmarks of the iconic band and include exclusive new fashion and merchandise under the ‘RS No. 9 Carnaby’ brand, available in-store and online beginning 9 September 2020.”

The retail outlet will offer a wide variety of items, including fashion and accessories, along with special glassware developed by Baccarat with engraved with the Rolling Stones tongue logo, hairs and scarves from The Soloist, and raincoats and hats from premium Swedish clothing brand Stutterheim. Taking things an artistic step further, the store will also introduce “Stones Red,” the official color from Pantone established from the first use of the band’s iconic logo. Merchandise using the hue will be readily available.

Mat Vlasic, CEO of Bravado said: “With this innovative partnership, the Rolling Stones add yet another cultural touchpoint to their rich legacy. RS No. 9 Carnaby is the result of years of planning and decades of building one of the world’s most recognized brands. It creates a destination where fans can connect and immerse themselves in the music, style and spirit of one of the world’s most iconic and beloved bands.”

Watch this space for snap shots of items to be featured at the Rolling Stones’ flagship store.

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Photo: Jim Pietryga