On Friday (May 10th), the New York Times confirmed that the pop superstar will bring her fashion brand to LVMH Moët Hennessy Louis Vuitton, the largest global luxury group. In doing so, she becomes the first woman to launch an original line and the first of color at the top of LVMH. Fenty also becomes the first new house the institution has established since Christian Lacroix in 1987.
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Since 2017, the 31-year-old artist and entrepreneur has maintained a partnership with LVMH-owned beauty developer Kendo Brands, which launched and distributes her already wildly-famous products. Fans of Fenty and its Grammy-winning founder should be pleased, as according to the Times, the relaunched company is “centered on Rihanna, developed by her, and takes shape with her vision,” likely resulting in pieces that are tailor-made for those that adore her style. The Barbados native released the following statement:
“Designing a line like this with LVMH is an incredibly special moment for us…. Mr. [Bernard] Arnault has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits. I couldn’t imagine a better partner both creatively and business-wise, and I’m ready for the world to see what we have built together.”