Rihanna joins the TikTok with her Fenty beauty brand opening TikTok house.
“We are standing in the official first Fenty Beauty TikTok home,” she said at the March 6th launch party. “I just wanted to create a platform for the next wave of content creators. I think our generation is the sickest, the illest, the most creative. I can’t do it alone, so to join in with the people who are influencing the world and my community and my generation, this is a hub.”
The TikTok house concept recently popped up in Los Angeles in hopes of luring in content creators to make viral videos. The music and beauty mogul is working her pad from multiple angles, featuring video-ready natural light, beauty stations galore, and a raid-worthy Make-up Pantry that’s ready to highlight “their creative excellence along the way.”
TikTok stars chosen as Rihanna’s five house guests include professional makeup artist Emmy Combs (@emmycombss), Makayla (@makayladid), Savannah Palacio (@savpalacio), Kamaboko Gonpachiro (@challxn) and Dawn (@thedawndishsoap).