Rihanna

Rihanna Aims New Fenty Line Toward Non-‘Standard’ Body Types

Rihanna has one goal in mind for her new Release 6-19 collection: to make women feel comfortable in Fenty gear.

The singer and business entrepreneur recently released a statement in which she outlined how she’s going against the current trends in fashion marketing: “We have our fit models, which is the standard size from factories, you just get your samples made in one size. But then, I want to see it on my body, I want to see it on a curvy girl with thighs and a little bit of booty and hips.”

She continued by asking an important question, “We just always try to push ourselves. We pride ourselves in challenging ourselves to do better and push ourselves further, and how can we get our message across in a more impactful way?” Rihanna hopes that more women will take partake in her attire when they see others with similar body types modeling it.

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While image positivity may be the Bardabos-born artist’s top priority, the items she’s selling may be hard for some to afford. The collection, currently available on the Fenty site, includes $490 tank dresses with Japanese print-inspired patterns, a $560 pink drawstring satin dress, $590 sandals, $380 hoop earrings, $420 sunglasses and a $230 oversized “Barbados” t-shirt.

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