Those familiar with Spanglish superstar Pitbull are all too familiar with this signature shout. And now, due to recently implemented legalities the “Timber” star joins the ranks of 40 other performers who are protected by an official trademark. While copyright law usually pertains to music and sounds, Mr. Worldwide’s team believes that his “EEEEEEEYOOOOOO” yell heard in so many of his tracks is such an identifying factor that it demands its own protection.
Leslie José Zigel, along with attorneys Justin F. McNaughton and Ryan Kairalla and Pitbull authored an article published on Friday (April 17th) by the NYU Journal of Intellectual Property and Entertainment Law explaining the logic behind the move. The article elaborates on how the artist (born Armando Christian Pérez) developed his signature call and what makes it unique enough to merit multiple trademark registrations, which were officially granted on October 8th, 2019 by the U.S. Patent and Trademark Office (USPTO).
To be specific, of the more than 2.6 million trademarks in the United States, around 234 are sound-related, and of those, approximately 36 are “familiar sounds,” or sounds without words, yet associated with a particular good or service. With the barriers to entry so high, the Miami native’s team had to persuade the United States Patent and Trademark Office that his yell is so closely associated with him, that even if his name is not uttered, or he isn’t present, people automatically think it’s him.
While trademarking a yell may seem like a gimmick, it has real life implications as anyone who commercially uses a Pitbull-sounding “EEEEEEEYOOOOOO” or a similar enough approximation without a license, could be liable for infringement.
Photo: Eva Rinaldi