Since becoming the creative director for American Express Platinum in December 2016, Pharrell Williams has worked closely with the financial services company to bring awareness to the importance of arts education and advocacy. Now almost two years later, he is pushing further ahead with his induction of the Yellow Ball Gala.

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The event will take place on Monday, September 10th at the Brooklyn Museum and will benefit the Young Audiences Arts for Learning, the nation’s largest arts-in-education network. The ball will feature musical performances, including a special set from Missy Elliott.

Along with music, the event will also include multi-room art experiences from American Express Platinum Collective member Daniel Arsham, and a multi-course dinner experience by American Express Global Dining Collection Chef Dominique Crenn.

The idea for the “Yellow” color came from Pharrell himself citing its meanings: “yellow is like the color of the solar plexus. Yellow is the color for creativity, yellow is the color for curiosity. Art is largely diminishing throughout the curriculum throughout this country, and we need to protect the creative mind.”

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