Pharrell Williams has been quite busy of late with the release of his Gesaffelstein-collaboration, “Blast Off” as well as the announcement of his new Virginia Beach festival, Something in the Water.

The first-time gathering, running from April 26-28, and will feature several different events, including a concert on the beach and other performances at the Oceanfront stages and the Virginia Beach Convention Center. In a press release, the festival’s mission is explained as a way to “unite the community and celebrate the diversity and magic of Virginia Beach” while the weekend gives “the opportunity and the chance to empower everyone from the youth to the small business owners.”

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Thus far, the lineup is includes pop and hip-hop celebrities’ Travis Scott, Missy Elliott, Migos, Maggie Rogers, Diplo, Janelle Monae, and Rosalía. In a statement, Williams also explained his motivation for bringing the festival to his hometown: “Allen Iverson. Missy Elliott. Dave Matthews Band. Ella Fitzgerald. Virginia has been home to some of the most gifted artists, athletes, and scientists to ever live. And it makes sense — the people of Virginia are one-of-a-kind: uniquely gritty, bold, and brilliant.”

Tickets for Something in the Water will be available for purchase on March 8 at 12:00 PM EST via the official website. Until then, watch the announcement video below.

 

 

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