Known for a wide range of products, including on-demand strength, yoga, cycling, running instruction, workout app Peloton continues to add music to their exercise repertoire.
In a recent move, the popular fitness brand just debuted three new Elvis remixes from Dillon Francis, Chromeo, and Big Boi. The underlying idea is to transform The King’s classics, “Do The Vega,” “Catchin’ On Fast” and “Clean Up Your Own Backyard” into contemporary workout tracks to fit the platform’s initiatives. Currently, Peloton has a month-long exclusive right to the music before Sony has the option to publicly release the songs to streaming services.
Teaming up with remixers, deejays and other artists is not a new concept for Peloton as Calvin Harris, The Chainsmokers, and deadmau5 have each been featured on the bicycle-related platform, as well as other fan-favorite artists, Beyoncé, The Beatles, Britney Spears.
Photo: Mike Kniec