The DJ Mag Top 100 is filled to the brim with hate, confusion and competition.
Hate because year after year, several DJs who don’t necessarily produce the best songs or have the best public image or have the most loyal fans seem to find their way to the top of the polls.
Confusion because the poll has literally nothing to do with their DJ skills, but it’s named that way because DJ Mag is the publication hosting it.
Competition because although many people think the “DJ election” means nothing, finding one’s name in the Top 100 significantly increases bookings, fees, and makes the DJ/artist a much more attractive buy worldwide.
Hardwell and Dannic point out that some DJs (particularly Dimitri Vegas & Like Mike) hire street teams of women with iPads going around festivals and asking people to vote for their top five DJs. Here’s the catch : The artist they are representing must be a part of that top five. If it sounds sketchy, it is. And that being said, Dimitri Vegas & Like Mike reached the #2 spot last year and have enjoyed major festival placements since.
While the DJ Mag Top 100 has caused significant infighting within the dance music community, creating resentment between high-profile DJs, some artists have capitalized on the opportunity with a positive and creative approach. The Protocol Recordings’ team pulled a brilliant coup this year in creating a classic online video game similar to Super Mario Bros, where Nicky Romero is Mario.
Gamers are able to play the fun game and see how high they can score and on the bottom right corner, they’re able to vote but aren’t forced to do so. Brilliant idea? We say yes.