Last week, President Donald Trump tweeted out his own version of the popular Nickelback “Photograph” meme, showing what he perceives as evidence that political rival Joe Biden had lied about his and his son’s shady foreign dealings. The band would have none of that as the content was soon made unavailable “in response to a report from the copyright holder.”
This story made headlines and gave the Canadian band a huge boost in on-demand streams. According to Billboard, with data collected from Nielsen, the song in question saw a 38% gain in streams over October 2-3, amounting to 772,000 plays. In addition, digital sales of “Photograph” spiked 569% over those two days and downloads totaled 1,000 last week.
While the “Photograph” meme has made its rounds on the internet for quite some time in different iterations without issue, it’s clear that Nickelback didn’t want their famous recording associated with the Trump campaign (despite arguments that the song was used via fair use). Oddly enough, the fiasco actually paid off in their favor. Check out what is left of the tweet below.
LOOK AT THIS PHOTOGRAPH! pic.twitter.com/QQYTqG4KTt
— Donald J. Trump (@realDonaldTrump) October 2, 2019