Lyor Cohen, the head of music at YouTube, opened eyes recently at Yeshiva University’s Cardozo School of Law in New York by saying that the album concept is on its way out and that streaming services are going to drive the business into a new “golden age.”

In his talk, he stressed the importance of moving forward with subscription services and streaming music, while taking shots at career employees, who Cohen described as “very thoughtful people who’ve preserved their gigs.” He continued by mentioning that, “as the business expands, we’re going to need more characters. It’s a character-driven business. I think the only thing we’re waiting for is the impresario.”

While the idea of an album may have worked for bands like Pink Floyd and Led Zeppelin, the music industry revolutionary pointed out that what is currently going on with the return to individual track releases, “is a liberation moment for the artist….” asking: “Why do you have to do an album? Unless you’re doing something like The Wall, drop some singles and keep it going.”

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