Proof positive that Moby does more than talk the meat-free talk, the EDM wünderkind recently tattooed his plant-based lifestyle on his torso.

On Tuesday (September 17th) the longtime animal rights supporter revealed  that he’s now officially a “Vegan For Life,” as evidenced by the all-caps message inked on the right side of his neck. “I’ve been a vegan for almost 32 years, so getting this tattoo seemed like a pretty safe bet,” he wrote on Instagram alongside a photo of what he said was his new body modification. Check out the new tattoo close-up below.

 

Fellow artists weighed in, including Dead Prez’s Stic, who wrote simply, “Healthy Gangsta” and pro surfing vegan Tia Blanco, who opined, “So cool Moby!!!” The star produce has long made his advocacy for meat-free living as big a part of his message in his music, working with groups such as PETA and Farms Not Factories which works to find an end to factory farming. With this move, fans may take a more serious look at how their actions affect animals.

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