Michelle Obama is delivering the Opening Keynote Speech for this year’s SXSW in Austin, Texas at this very moment. The first lady plans to launch the second phase of her Let Girls Learn Initiative which she started in March, 2015. The campaign raises awareness for “the 62 million girls around the world who are not in school. Half of [whom] are adolescents.” In taking the next steps at the annual music festival, Michelle Obama is “calling on people not just to care about this issue but to do something about it.”
A new single was produced as part of phase two entitled “This Is For My Girls,” written by Oscar nominee Diane Warren. The track features Missy Elliot, Kelly Clarkson, Janelle Monaé, Kelly Rowland, Zendaya, Lea Michele, Jadagrace, and Chloe & Halle. Listen to a snippet below and pick it up on iTunes here.
The livestream for SXSW has already begun as of 11 a.m. CST and is moderated by Queen Latifah. Watch the event below.