The visual was shot in Fuse ODG’s native country of Ghana and features villagers from Nzulezo as they dance and celebrate the life of a family member who has passed away. Director Sam Pilling delivers a stunning noir aesthetic, beating to the the drums of the dancehall-influenced track.
“The whole sentiment of this Major Lazer track is about overcoming negativity and sadness, coming together, and rising up in dance to ‘Light It Up,'” says Pilling in a statement.” Because Fuse’s family is from Ghana we thought it would bring a really interesting aesthetic to film the video there. Delving deeper into Ghanaian culture, we found that their traditional funeral ceremonies perfectly exemplify this sense of coming together to rise up against sadness. The whole community joins together, first in mourning the death, then in celebrating the life that was lived. We worked closely with a Ghanaian family and village, meeting the elders and receiving their blessing to film a real funeral ceremony,”
Major Lazer is currently gearing up to be one of the first major American acts to play in Cuba on March 6 since relations were normalized between the two countries.