In honor of its entire driver base accruing over $500 million in tips to date, Lyft’s Miami office partnered with Demi Lovato to give four drivers free studio time at local upscale recording outfit Studio 26, as well as free VIP tickets to Lovato’s show on March 30th at the American Airlines Arena.
During last month’s Miami Music Week, Lyft sent out a cryptic call-to-action to local artist-drivers to audition for an on-camera commercial in front of senior Lyft execs, to be filmed at the Gibson Guitar Showroom. They picked four winners who then went on to play in front of Lovato herself. You can watch these performances below.
This is not the first time Lyft has undertaken a musical initiative, and it probably won’t be their last.