While teaming up with Smirnoff Vodka, BMF Media and PRO MOTION, LGBTQIA+ advocate Laverne Cox presents her best effort to date on “Welcome Home.” Since its release, the track has skyrocketed up the Billboard Dance Club Songs chart in recent weeks, most notably from #11* to its current position in the Top 10 at #7*.
Created specifically for June’s Pride Month celebrations, “Welcome Home” espouses the ideals of inclusion, acceptance and being proud of who you are no matter what. Borrowing from the Statue of Liberty’s inscription, the Alabama native recites “Wouldn’t it be nice if there was a place that accepted everyone/ A place that says ‘give me your tired, your poor?’” then answers, “Well, girl, that place is here.” The effort’s audio goes hand-in-hand with multiple advertisements made in conjunction with the popular drink brand where Cox performs snippets of the song.
The club culture community has come out in full support of this recording after originally being produced by dance music specialist Eric Kupper, in the form of remixes from the likes of heavy hitters Dirty Werk, Stonebridge and Dirty Disco. Each rendition plays to the strengths of the initial version and keeps the message of inclusion intact, but is given influences based on every individual artist’s personal styles. Listen to this week’s #7* track, “Welcome Home,” on the Billboard Dance Club Songs chart here.