Lady Gaga is an iconic pop star, songwriter, award-winning actress, philanthropist, activist and designer, and now she can add beauty boss to her long list of titles.
In a futuristic video soundtracked by dance music production heavyweights Bloodpop and Tchami, the “Born This Way” vocalist introduced Haus Laboratories, her new beauty brand, in a flurry of latex, leather, neon, glitter and gloss. As Rihanna did with her game-changing, inclusive Fenty Beauty line, Gaga encourages individuality and expression through bold makeup and body art with her forthcoming collection of makeup.
“The last thing the world needs is another beauty brand,” she begins in the clip, which demonstrates several looks. “But that’s too bad. They say beauty is in the eye of the beholder, but at Haus Laboraties, we say beauty is how you see yourself. Your glam. Your expression. Your artistry.” She goes on to mention her inspirations growing up that led her to this new business endeavor. Haus Laboratories products will be available for pre-order on July 15th and until then watch the catchy posts below.
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When I was young, I never felt beautiful. And as I struggled to find a sense of both inner and outer beauty, I discovered the power of makeup. I remember watching my mother put her makeup on every morning, basking in the glow of her power to put on her bravest face as the hard working woman she was. I then began to experiment with makeup as a way to make my dreams of being as strong as my mother become true. It was then that I invented Lady Gaga. I found the superhero within me by looking in the mirror and seeing who I wanted to be. Sometimes beauty doesn’t come naturally from within. But I’m so grateful that makeup inspired a bravery in me I didn’t know I had. I’ve come to accept that I discovered my beauty by having the ability to invent myself and transform. They said I was just weird, but really, I was just Born This Way. Love, Lady Gaga