Lady Gaga toasted her new beauty brand, Haus Laboratories, with a “Haus Party” for 500 guests on Monday night (September 16th) in Santa Monica.
The pop star invited influencers and friends to a dimly lit Barker Hangar, where she DJ’d a set and spoke about the power of makeup before debuting the six-product collection. The offering includes eyeliners, lip liners, stickers and eyeshadow shimmers in various shades, available at HausLabs.com and on Amazon for prices ranging from $16-$49.
After making an elegant entrance at the official launch time of the fashion line, the Oscar winner said the mission of Haus Laboratories is to encourage fans to love themselves from the inside out. “Although for me, I learned to love myself from the outside in. It was through the power of makeup, and specifically color, that I found the rainbow in my heart.”
Furthermore, the “Shallow” songstress added that her main goal is not to sell tons of products, but to help people feel more comfortable in their own skin. “Yes, I want this company to do well,” she said, “But more importantly, I want Haus Laboratories to succeed because of what we stand for, which is love. … I want people to love themselves. And I want them to see how beautiful they are.”