KCON, the annual convention and concert series that showcases Korean products and entertainment via a multi-day gathering and exhibit will now go virtual as a seven-day streaming event for its Summer 2020 edition.
Originally launched in 2012 as a one-day festival in Los Angeles just months after Psy’s “Gangnam Style” became a worldwide hit, the convention’s maiden voyage attracted 12,000 curious fans. Since then, however, the gathering has drawn some 100,000+ where attendees took in panels with Korean culture influencers, meet-and-greets with select K-pop acts such as BTS, Monsta X, and Twice, as well as brand new breakout artists like ATEEZ and ITZY.
Originally slated for June 12th thru 14th at the New York’s Jacob Javits Center, followed by the L.A. Convention Center from August 27th – 30th, the North American stops are now set to run from June 20th to 26th and will consist of live and pre-taped content to be streamed on the Mnet K-Pop YouTube channel. To avoid skimping on the fan experience, KCON is planning to recreate the in-person meet and greet sessions and influencer-led panels as a digital experience with live chats and polls, via usage of VR and AR technology.
Over the past nine years, KCON has expanded worldwide and is now held in France, Japan, Mexico, Australia, UAE and Thailand. This rescheduling and move to the virtual world only seems like a hiccup in the world of K-Pop.
Photo: Heavenly Moment 97