Justin Timberlake and Pepsi are teaming up to create some really great content in preparation for the Super Bowl.

Pepsi, the Super Bowl’s sponsor, is taking advantage of the hype surrounding Justin’s return by starting a behind-the-scenes series of videos leading up to the event. The short videos will include scenes of Timberlake’s planning of the show with his team as well as some exclusive interviews. The first episode, which was released this Wednesday (January 17th), gives an overview of Timberlake’s career and the episodes to come.

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In reference to his past performances at the Super Bowl in 2001 with *NSYNC and 2004 with Janet Jackson, Timberlake says in the video, “I am getting an opportunity to have the stage to myself…. I believe it’s also the place where there’s nothing wrong with giving people what they want.”

Get a behind-the-scenes look at the coming-together of this year’s Super Bowl halftime show below.

Make sure to catch Justin Timberlake’s performance at the Super Bowl halftime show on February 4th.

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