The music video for Justin Bieber’s “Company” from his 2016 album Purpose has finally dropped; it gives us insight as into what Justin’s working on for the past year, and it is a sweet tribute to his friends and colleagues that joined him on the adventure.
Justin Bieber explains the meaningful spirit of the “Company” video in a press release: “Personally, I love this video because it’s an honest look at my journey. The process of putting together this album and this tour – surrounded by people I love to be with – has been really special.”
The song seems romantic judging by the lyrics (such as “you ain’t gotta be my lover for you to call me baby”), but rest assured, this video is all about Bieber bro-ing out with his friends and professional entourage. The video begins with some shots of the artist solo, even looking a bit forlorn. But by the chorus which resounds “can we, we keep, keep each other company,” the video is transformed into a montage of Bieber and the boys goofing around, having a blast and keeping each other company. The best part is, it’s all candid.
Some highlights include Justin jumping into the ocean with a GoPro, dancing in sync with his manager Scooter Braun, and posing for a few shirtless photoshoots.
Two words: Eye candy.
His journey continues: Justin Bieber’s Purpose World Tour will be going on until the end of November 2016, so you can still get your tickets. Purpose is available for streaming on Apple Music and Spotify.
Watch the new video for “Company” below.