Jay-Z is officially turning his business mind toward a new venture, the legal marijuana industry as the Cannabis company Caliva announced on Tuesday (July 9th) that the heavyweight rapper will join the team as their chief brand strategist.
According to a release on the drug’s website, the “99 Problems” lyricist’s position involves multiple responsibilities including implementing creative decisions, outreach efforts and strategy, while also working to improve social justice issues involved in weed legalization. Mr. Carter will do so via “advocacy, job training and overall employee and workforce development” to create a new generation of legal marijuana purveyors.
“Anything I do, I want to do correctly and at the highest level,” Jay-Z said in a statement. “With all the potential in the cannabis industry, Caliva’s expertise and ethos make them the best partners for this endeavor. We want to create something amazing, have fun in the process, do good and bring people along the way.” He is not alone in the business as a number of other rappers have dipped their toes into the weed industry, including Snoop Dogg, 2 Chainz and Wiz Khalifa, who all have their own strains.