Demi Lovato and Stefflon Don are carnival queens in the new visual for their Jax Jones collaboration, “Instruction.”
Directed by Ozzie Pullin and shot in Los Angeles, the video finds Lovato delivering some serious choreography alongside a squad of dancers. The English DJ/producer makes his cameo with a live band playing pounding percussive beats while Stefflon parades around via horseback. The trio gets together as the night goes on and command the dancers to follow their lead over the high-energy production.
Jax Jones well known for his 2014 hit “I Got You” with Duke Dumont says the concept behind the video was effortless. “Nothing says summer to me more than Notting Hill Carnival. That was the mental image I used throughout the making of this song. I took the idea to my good friend MNEK and the song came together really quickly. The DJ is the controller of the dance floor and lyrically, I wanted to reflect that; hence why we’re giving instructions!,” he said in a statement.
Watch Jax Jones, Demi Lovato, and Stefflon Don in “Instruction” below.