“It has been a blessing to change the game with GUESS by bringing the fashion world into some of the tour merchandise for the VIBRAS tour,” Balvin said in a statement, explaining that the capsule comes in conjunction with his current tour and recently-released album. “It’s been a perfect fit for my style, and the reaction among fans has been so wonderful. I’m very happy to now bring our partnership to another level.”
Nicolai Marciano, director of brand partnerships for GUESS?, Inc., spoke about how J Balvin and GUESS? are a perfect fit: “The entire J Balvin campaign is about vibes, ‘Vibras.’ The campaign is an expression of who J Balvin is paired with the heritage of GUESS.”
There is only one teaser image available so far for the clothing line, with the rest to arrive in mid-January next year via GUESS’ online and social platforms, retail stores and fashion magazine ads. For now, check out what has already been released.