It is undeniable the effect that Hip-Hop has had on the masses over the years, and now it is truly being recognized as the current most popular music genre in the United States for the first time.
It might have taken a decade or four, but hip-hop as well as R&B have come together to finally reign supreme in the U.S.
How was this confirmed? Nielsen, which has been tracking music patterns since 1992, looked at physical and digital album sales as well as audio and video streams to create its ranking for the first half of 2017. Altogether, hip-hop and R&B claimed about 25 percent of the market compared to rock, which came in second at 23 percent.
As a testament to hip-Hop’s influence, check out an entire arena rap HUMBLE. acapella:
Streaming has played a massive role in Hip-Hop and R&B’s surge to the top. When it comes to album sales, rock continues to dominate, claiming 43 percent of physical album sales and 37 percent of digital album sales. But R&B and hip-hop have come to utterly dominate the online streaming market, where they make up 29 percent of all songs streamed online ― that’s almost the exact same amount as rock and pop combined.
The Hip-Hop and R&B genre was helped by the release of more than a few dominant albums between January and June, like Drake’s “More Life,” Migos’ “Culture,” Future’s “Future” and Kendrick Lamar’s “Damn,” among others. So in a time where there are less hip-hop and R&B albums coming out, it is very possible that Rock may make a comeback.
“It’s been an action-packed start to the year, with records broken, chart history made, and several categories growing quickly,” Nielsen stated.
Will Hip-Hop and R&B stay on top, or will its reign be short-lived?