Pop-rock sister group Haim released their latest single “Now I’m In It” on Wednesday (October 30th). Courtesy of Columbia Records, the infectious track creates an emotional listening experience, as lively, syncopated rhythms almost mask the fragility of the lyrics.
“Now i’m in it is about going through it,” posted the band. “A depression. not leaving the house type of shit. for my sisters and i, there have been times in our lives where we have felt like we are stuck in a dark hole. This track speaks to that emotion.” “Even when we’re writing about something dark or more serious, we like to tie it up in a bow so that there’s a bit of lightness to it,” Este Haim added in a press release. “We want our music, and this song especially, to be the thing that helps you get through that rough time.”
The additional music video, directed by Paul Thomas Anderson, sees the trio going through what appears to be a mundane day, until Danielle Haim is wheeled out on a stretcher by her sisters and stands in the middle of a car wash. Later, the group wistfully sings lyrics like “Took me so long to fall/ Now I’m in it” in a steam room. Watch the new visual below.