Legendary rock band Guns N’ Roses is now seeking legal action over a Colorado brewery’s rosé ale that bears an almost identical name.
The group on Thursday sued Oskar Blues Brewery over its Guns ‘N’ Rosé ale, claiming the beer infringes on its trademark and publicity rights and falsely implies a connection to the band. While the move by the company seemed to work for some time, their noncompliance with requests to halt sales have failed.
Guns N’ Roses says the brewery has been selling the rosé ale in canned and keg form since 2018, as well as other merchandise bearing the brew’s name. Oskar Blues filed an application to register “Guns N Rose” as a trademark last August, which prompted the band’s business manager to reach out and attempt to resolve the dispute. According to the complaint, they refused to stop selling the beer and related goods but did abandon its trademark application.
Guns N’ Roses, known for such iconic songs as “Sweet Child O’ Mine” and “Paradise City,” is asking the court to bar the brewery from making or selling the Guns ‘N’ Rosé ale, and deliver to them for destruction any merchandise or promotional material bearing the mark. They’re also seeking compensatory and punitive damages.