Frank Ocean has long been a Prada products fan and the luxury fashion house is now returning the favor on Thursday by having the musician star as the face of their Spring/Summer 2020 menswear campaign. 

The Blonde artist appears alongside fellow entertainment creative director Nicolas Winding Refn and actor Austin Butler sporting different looks from the brand’s music-based Optimist Rhythm collection. Ocean’s black-and-white photo turns Prada into an acronym, with his “Programming Rhythms and Dancing Again” definition.

In addition to showing up to Prada’s official menswear Spring 2020 show in Shanghai, Ocean donned a simple Prada jacket to the 2019 Met Gala and even strutted his stuff with pieces as part of his look for W Magazine. Watch more of the California native’s involvement with Prada below.

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