To celebrate National Ketchup Day (June 6th), Ed Sheeran teamed up with Heinz Ketchup to create his very own brand called Edchup.
Though the product is identical to the original ketchup brand that people know and love, that didn’t stop Sheeran’s diehard fans from immediately buying all of the limited edition containers. It went on sale via a special Ed Sheeran x Heinz website for $5 plus shipping, with a restriction on each order of five 32-ounce bottles per customer.
While Sheeran has collaborated with megastars like Beyoncé, Justin Bieber, Taylor Swift and more, this condiment collaboration might just be his greatest pairing yet. The “I Don’t Care” singer has been obsessed with Heinz for years, so much so, in fact, that he has their logo tattooed on his arm. The company even commented that the UK native’s fans account for about one third of their social media interactions.
Though some people were not able to buy their own bottles, Heinz suggested they keep a lookout on their Instagram account for updates on restocks.