On Tuesday (November 17th) the German multinational sports brand (est 1949) announced that the Albanian-born pop star will work with the company’s women’s division to inspire females around the world through campaigns and inclusive initiatives. In 2021, Lipa will headline Puma’s “She Moves Us” campaign aimed at empowering and connecting women through sport and culture. In response to the appointment the world-renowned singer took to social media, posting pictures of herself in Puma attire, expressing her excitement and telling fans that there’s lots of great things to come.
Puma will also sponsor the “New Rules” singer’s upcoming “Studio 2054” virtual performance. Dua and her troupe with don multiple looks from the sports company and a limited batch of discounted tickets for the show can be found here.
Photo: Tore Sætre