Dua Lipa continues to spread her pop culture influence by becoming one of Puma‘s new brand ambassadors.

On Tuesday (November 17th) the German multinational sports brand (est 1949) announced that the Albanian-born pop star will work with the company’s women’s division to inspire females around the world through campaigns and inclusive initiatives. In 2021, Lipa will headline Puma’s “She Moves Us” campaign aimed at empowering and connecting women through sport and culture. In response to the appointment the world-renowned singer took to social media, posting pictures of herself in Puma attire, expressing her excitement and telling fans that there’s lots of great things to come.

Puma will also sponsor the “New Rules” singer’s upcoming “Studio 2054” virtual performance. Dua and her troupe with don multiple looks from the sports company and a limited batch of discounted tickets for the show can be found here.

In addition to online show, the Warner Bros Records artist is planning to drop B-sides of her Future Nostalgia album in early 2021.

Keep up with the latest trending music news by following us on Facebook, Twitter, and Instagram.

Photo: Tore Sætre