Dua Lipa continues to take over as earlier this morning, she released the video for “IDGAF.”
The video, which took 22 hours to film, shows the “New Rules” singer battling a darker, more empowered version of herself in a colorful, and contrasting display of emotions.
“IDGAF” Director Henry Scholfield described the meaning behind the video in a statement saying their goal was to, “embody the sense of empowerment in the track, whilst going beyond the literal breakup context,” before adding that they “had in mind a visual of the internal struggle, showing the two sides of Dua’s emotive state, like an argument with someone you love. The strong Dua at first berating then eventually persuading her weaker alter ego that they both don’t give a f—.”
The video perfectly encapsulates those struggles that one faces during a breakup, and it’s a fresh view of breakup music. It also further solidifies Lipa’s aesthetic of seriousness and fun as the video ends on a positive note, championing self-love, despite the nature of the song.
The video’s release is just the beginning of what is sure to be a another massive year for the singer who was named Spotify U.K.’s most streamed female artist of the year in 2017. Lipa will return to the U.S. in February to continue her sold out headlining Self-Titled tour followed by her headlining U.K. arena tour.