Adding to an ever-increasing list of professional accomplishments, for the first time, ever Dolly Parton will be featured in a Super Bowl advertisement as the music legend transformed her classic “9 to 5” hit into “5 to 9” for a new campaign with website building and e-commerce platform Squarespace.
The soon to be televised commercial addresses the effects that COVID-19 restrictions have had on businesses and individuals over the last ten months. “All the nine-to-five people, all of them can’t even go work their nine-to-five jobs now, so a lot of people are working from home,” Parton said in a statement. “They’re building their own businesses online and even the ones that are still working nine-to-five, they still (build their own business) anyway. I thought it was a genius idea for Squarespace.”
Listen to the Parton-penned spot that features a cast of people indulging in new endeavors, set to Dolly Parton’s rendition of “5 to 9.”
Parton’s partnership with the company is not just limited to this commercial, seeing that she is also partnering with the e-commerce platform to launch her new fragrance. “That is actually my side hustle,” she said of her perfume, set to launch this spring. “Squarespace has built a website for that so it’s a win-win for everybody.”
Photo: Kris Harris King