Back in 2015, DJ Snake pulled a MAJOR prank on fellow DJ/Producer Dillon Francis by posting his phone number across all of the screens at the Ultra Music Festival main stage.

The incident caused Francis to receive an overload of calls and texts from thousands of fans, prompting him to get, both, a new phone and new number. With such an epic prank must come equally diabolical revenge, and that’s exactly what Dillon Francis did!

Francis was able to secure the domain name www.djsnake.com and now promotes his own music, including his newest track “Look at that Butt” featuring Jarina De Marco released on his own IDGAFOS label. The new song on the artfully captured domain dives revisits reggaeton, a hybrid form of Latin/Island music that Dillon’s been experimenting with.

Watch the video Francis posted that explains why he took the domain below.

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