The league’s hospitality partner On Location will host all-inclusive pregame gatherings just steps away from Hard Rock Stadium where the upcoming game will be held. The parties will be within the stadium’s tight security perimeter, making all attendees the closest to the game when it’s time for kickoff.
“On Location’s pregame events are undeniably unmatched when it comes to hospitality, exclusivity and proximity to the stadium,” said CEO of On Location Experiences John Collins in a statement. “This year we are particularly excited to have our pregame events outdoors and, more importantly, to have Darius Rucker as our headlining musical performance. This year’s Super Bowl is shaping up to be one of the biggest sporting events in recent years, and On Location gets you closer to the game and the action of the weekend than anyone else in the market.”
On Location Experiences is also producing the Bud Light Super Bowl Music Fest, a three-night festival featuring some of the biggest names in music including Guns N’ Roses, Maroon 5, DJ Khaled and DaBaby. The exhibition will take place from January 30th through February 1st.