With many large companies, brands and festivals trying to become more sustainable, Coachella is joining the pack to try and reduce their carbon footprint by cutting back on single-use plastics.

Contigo, a leading innovator of water bottles, travel mugs and kids bottles, recently announced a partnership with the Indio, California-based festival to become the gathering’s official reusable bottle partner in 2020. The collaboration brings together two passionate brands in an effort to reduce single-use PET plastic and encourage reusability throughout the festival and beyond.

“We’re thrilled to team up with Coachella and bring our initiative to reduce single-use plastic bottles to one of the country’s most culturally relevant music and arts events,” said Dave Lew, Vice President of Marketing, Contigo. “This partnership provides an unprecedented incredible opportunity to champion reusability and encourage people to make a change that positively impacts our environment.”

Attendees can purchase the limited-edition water bottle either at the festival or at coachella.com. Those who are not attending but still would like to do their part by reducing on-the-go beverage waste can purchase the vessel on GoContigo.com.

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