On Friday, Cardi B released her newest single “Press,” with a provocative launch campaign.
In perhaps her most eye-catching promotion yet, the 26-year-old singer/rapper released the recording alongside an image of herself completely naked being walked out of a courthouse by police with photographers wielding cameras and snapping shots. Black bars cover her private parts, but there’s still very little left to the imagination. The effort contains lyrics such as “press, press/Cardi don’t need more press/Kill ’em all, put them hoes to rest/Walk in, bulletproof vest/Please tell me who she gon’ check/Murder scene, Cardi made a mess.”
This Atlantic Records release is a commentary on living life in the public eye, that was a major theme throughout Cardi B’s first studio album, Invasion of Privacy. The lyrics also make a reference to serial killer Aileen Wuornos, who the NYC native mimicked in a recent photo shoot.
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Regardless of the antics, “Press” itself is a hard-hitting rap track that is signature Cardi B. Listen to her latest effort below.