The most watched American sporting event of the year, Super Bowl Sunday has forever provided a massive commercial platform for a myriad of products along with musicians and their repertoire who attract a wide range of viewers. Such was the case this year as well with Bruce Springsteen, Drake and DJ Khaled who were featured in advertisements for products ranging from trucks to insurance to On-Demand TV.
While his appearance had little to do with the product involved, “The Boss” had the most heartfelt cameo of the night as his spoken word message focused on unifying the country. Featuring wide-angle vistas of the American countryside, open roads and slow-motion clips of the Columbia Records artist, Springsteen ended his 60 second “ReUnited States of America” soliloquy with “We just have to remember the very soil we stand on is common ground, so we can get there. We can make it to the mountaintop through the desert, and we will cross this divide. Our light has always found its way through the darkness. And there’s hope on the road up ahead.”
During Drake’s guest appearance for State Farm Insurance, NFL superstars Aaron Rodgers and Patrick Mahomes and actors Paul Rudd and Adrian Martinez trade jabs about being each other’s on-air replacements. After Mahomes and Rodgers scoff at their lousy stand ins’ Rudd and Martinez, respectively – Jake quips about Drizzy. Decked out in a signature red State Farm polo shirt, Drake tries to unsuccessfully mimic the insurance brand’s famous tag line several times before saying “I’m Drake from State Farm”
DJ Khaled made a quick appearance for Paramount+, the streaming platform that boasts programming from each of the characters featured in the TV spot. Patrick Stewart summons all of the attendees (including Trevor Noah, James Corden and more) to a dance party at the top of the Paramount mountain – to which Khaled says “You’re crazy.”