Beyoncé has unveiled a new clothing line, Ivy Park. The athletic brand was inspired by the park where her dad used to take her as a kid and, as she said in the promo video, has become an integral part of her life and career. Ivy Park is a joint venture with Sir Phillip Green and will be available April 14 via Topshop, Nordstrom, Net-A-Porter, and other reatilers. Head to ivypark.com for more visuals and the full list of stockists.
The Ivy Park website also includes instrumental snippets that you can change by clicking and holding, featuring recent single “Formation” but also what appears to be previously unreleased music, some of which is included in the video. Watch the clip below.