Following Stormzy and his Merky brand announcing its continuing effort to “elevate, support and amplify” the issues and voices of the worldwide black community by donating over $12 million over the next ten years, the BBC has joined in to match that number.

The U.K. broadcaster’s corporate charity Children in Need has partnered with urban, contemporary and black music radio station BBC Radio 1Xtra to develop a dedicated new funding program to enable young black talent achieve their full potential. The program will be set up in partnership with young people with direct insight on the Black British experience who will be involved throughout the design and delivery process, including reviewing grant applications and advising on the allocation of funds.

“Further to making my pledge last month, I’m happy to hear that the BBC have also taken up my plea for others to pledge,” Stormzy said. “I’m also pleased to know of their commitment to allow young Black people to decide where the money will be spent, and I believe this decision is an imperative factor in supporting and strengthening the young Black community. We continue to urge others to join us in pledging.”

Simon Antrobus, chief executive of BBC Children in Need, stated: “As a charity, we exist to unlock and celebrate the talent in every child and young person; in order to do this, we need to support them to overcome any barriers that stand in their way, including racial injustice.”

Keep up with the latest trending music news by following us on Facebook, Twitter, and Instagram.

Photo (Cropped): Frank Schwichtenberg