In reaction to George Floyd’s death that sparked protests throughout the world, throngs of music industry members have pledged to join the grassroots campaign to make June 2nd “Black Out Tuesday.”

Billed as “a day to disconnect from work and reconnect with our community,” the campaign – boasting the hashtag #TheShowMustBePaused – has garnered serious support from the likes of Dirty Hit Records’ Jamie Oborne, former Hot 97 music director Karlie Hustle and Beats 1 host Ebro Darden. In addition, Capitol Music Group, Warner Music Group, Sony, BMG, Interscope and their respective labels have also joined the cause.

“Due to recent events please join us as we take an urgent step of action to provoke accountability and change,” the viral copy-and-paste post states. “As gatekeepers of the culture, it’s our responsibility to not only come together to celebrate the wins, but also hold each other up during a loss.” It concludes with a call to action for all industry actors to participate. See the post below.

In addition to complicit corporations artists like Beyoncé, Halsey, Nick Cannon, Ariana Grande, Billie Eilish and many more have spoken out on social media and/or taken to the streets to have their voices heard.

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Photo: Lars Crommelinck Photography