Ariana Grande is staying intimate with her new video, “In My Head,” which premiered via Vogue alongside her August cover story today (July 9th).
Directed by Bardia Zeinali, the Pop songstress is dressed in a puffy black number and her infamous ponytail as she struts around in an all-white box. Breaking out some signature shoulder pops and hair flips, the star is literally taking viewers inside her mind. Even her now iconic over-the-knee boots make an appearance by themselves, dancing on their own and making audible taps on the floor.
The Thank U, Next song that the clip is based on has been altered to fit the theme by slowing certain aspects down and emphasizing particular words. Those augmentations and trippy effects added to the visual itself makes the entire presentation more intimate as Grande bats her eyelashes deep into the camera and sings some of her most vulnerable lyrics to date. Watch the whole Vogue cover video performance below.