As the prevalence and popularity of podcasts increase, Apple is making it easier for parents to find kid-friendly content.

In an effort to reach a younger crowd and curate various collections for the Apple Podcasts app in America and online, the tech giant is teaming up with age-based content review nonprofit, Common Sense Media. The first four themes focus on narrative storytelling, kid recommended programs, mysteries and dramas, and Common Sense’s “all-time” picks. Content comes from Tinkercast, American Public Media, WNYC Studios, Rebel Girls, and Nickelodeon, among others, and Common Sense will provide age group recommendations.

Podcasts for children have become increasingly popular as the hype around audio grows along with parents looking for better ways to keep kids entertained without relying on a screen. This partnership now represents Common Sense’s biggest commitment to audio programming to date.

While companies, like Spotify and Amazon, place their kid-approved content into separate apps and experiences, Apple opts to let parents oversee what their children listen to and also provides a kid-oriented device experience allowing mom and dad control and insight into what their children are consuming.

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Photo: LWYang